At·el·ier: The French word for a studio where artists craft their work.
Welcome to the Workshop.
Hi, I’m Alex.
I’m a strategist and writer obsessed with clarity, storytelling and building systems that actually work.
Previously, I led high-stakes pursuits at a global professional services firm, managed enterprise accounts at one of North America’s largest IT staffing firms, and advised national brands on how to scale their business development efforts with impact. Now, I help leaders, like you, turn messy challenges into clear strategies, compelling stories, and value-driven outcomes.
For those wondering, I’m currently focused on ghostwriting, marketing strategy, and building out my new offering (coming soon!).
Let’s work together 👇🏼
SERVICES
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SERVICES *
GHOSTWRITING
Your ideas deserve to be heard without you having to stare down a blank page. I turn your expertise into thought-provoking content that resonates. Whether it’s a LinkedIn post, keynote, article, or full-length piece, I capture your voice and translate your vision into writing that feels authentically you.
The result? Consistent visibility, sharper positioning, and a body of work that builds credibility while you stay focused on what you do best.
FRACTIONAL CMO
I help you align strategy with execution, build systems that scale, and create campaigns that actually move the needle. From go-to-market planning, audits, business development and growth coaching, I partner with you to design marketing that’s intentional, values-driven, and built to last—without the overhead of a full-time hire.
The result? Marketing that works smarter, not harder. Measurable growth without the guesswork.
Don’t just take my word for it…
Here’s what my clients have to say.
VP, Alberta-Based Leading Hospitality Company